Picking Time Cinema is a personal film brand where users can book curated screenings and reconnect with meaningful moments through storytelling. The branding system draws inspiration from the image of a film spotlight combined with the symbolic gesture of a hand—visually interpreted through playful characters and modular shapes.
I developed a full visual identity including logo, typography, iconography, and a custom color palette centered on warm yellows and soft blacks. This identity was extended into a series of branded materials such as stationery, coasters, bicycles, signage, and advertising posters. The campaign “Pick Up Your Time” runs through all touchpoints—integrating print, environmental graphics, and merchandise—to create a cohesive, emotionally engaging, and accessible experience that blends film culture with daily life.
